
August “Augie” Pabst Jr. was born into the renowned Pabst family, known for their brewing empire, Pabst Brewing Company. Growing up in Milwaukee, Wisconsin, Augie was surrounded by industry and legacy, but his passion from a young age leaned towards cars and speed rather than the family business. His grandfather, Frederick Pabst, had left a mark on American beer culture, but Augie was destined to carve his own path in a different arena: motorsports.

A Champion on the Track: Augie Pabst’s Racing Career
Pabst’s racing journey is a story of grit, skill, and unwavering passion. Beginning in the 1950s, he quickly emerged as a force in American motorsports, competing against the best drivers of his time. One of his most notable achievements came in 1960 when he secured the USAC Road Racing Championship, marking him as a top competitor on the national stage.
Beyond this, Pabst was a key figure in the Sports Car Club of America (SCCA) racing scene, where he consistently delivered standout performances. His ability to master different types of cars and tracks made him a versatile driver, earning him a reputation as one of North America’s most celebrated racers. Pabst’s influence extended beyond his race wins, as he became an ambassador for the sport, helping to elevate the status of American road racing during its formative years.
The Meister Bräuser Team and the Golden Era of American Sports Car Racing
Augie Pabst’s career reached new heights when he joined the Meister Bräuser racing team, a dominant force in sports car racing during the early 1960s. Owned by wealthy racing enthusiast Jim Kimberly, the Meister Bräuser team boasted cutting-edge vehicles, including the legendary Scarab, a car that revolutionized American racing with its advanced design and performance.
- The Scarab and success: Pabst’s success behind the wheel of the Scarab with the Meister Bräuser team was a key factor in the team’s rise to prominence. The combination of Pabst’s driving skill and the team’s engineering prowess resulted in numerous victories, solidifying both his and the team’s place in American racing history.
The Meister Bräuser team’s influence on the sport was profound, and Pabst’s contributions as their star driver helped elevate American sports car racing to new heights, drawing international attention to the U.S. racing scene.
The “Gentleman Driver” of Motorsports
One of the qualities that made Augie Pabst a beloved figure in the racing world was his reputation as a “gentleman driver.” In an era known for intense rivalries and aggressive competition, Pabst was known for his sportsmanship and fair play, both on and off the track. His calm demeanor, respect for competitors, and genuine love for racing set him apart as a model athlete in motorsports.
- Sportsmanship and respect: Pabst earned the respect of both fans and fellow drivers for his conduct during races. He combined a competitive spirit with an unwavering sense of fairness, making him a favorite among peers and racing enthusiasts alike.
Beyond Racing: Mentorship and Lasting Impact on the Sport
While Augie Pabst Jr.’s racing career was remarkable, his contributions to the sport didn’t end with his retirement from competitive racing. He remained deeply involved in motorsports, mentoring younger drivers and helping foster the growth of the sport he loved. His dedication to road racing extended beyond personal accolades—he played an active role in promoting the sport and ensuring its future.
- Pabst Racing Team: Pabst’s influence continued through his family, with his son, Augie Pabst III, founding the Pabst Racing team. Pabst Racing has become a cornerstone of junior open-wheel racing, helping young drivers advance their careers and make the leap to more prestigious racing series. Under his family’s guidance, the team has become a training ground for the next generation of racing talent, continuing Augie’s legacy of nurturing the sport.
The Lasting Legacy of Augie Pabst Jr.
The death of Augie Pabst Jr. at the age of 90 marks the end of an era, but his contributions to American motorsports will continue to be felt for generations to come. His driving skills, sportsmanship, and dedication to the growth of road racing helped shape the trajectory of the sport in the U.S. and beyond.
- Hall of Fame recognition: In recognition of his contributions to motorsports, Augie Pabst Jr. was inducted into the SCCA Hall of Fame in 2017, further solidifying his place among the greatest figures in American racing history.
Pabst’s legacy is not just that of a champion driver, but also of a man who embodied the spirit of the sport, both on and off the track. His contributions, both as a racer and mentor, have left an indelible mark on the motorsports community.
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