Month 13: Product Launch and Go-to-Market Strategy

Week 1: Introduction to Product Launch and Go-to-Market Strategy

• Understanding the importance of product launch and go-to-market strategy
• Developing a product launch plan
• Identifying target customers and market segments
• Developing a product messaging and positioning strategy

Week 2: Pricing and Revenue Management

• Developing a product pricing strategy
• Conducting revenue forecasting and analysis
• Understanding pricing models and strategies
• Developing a revenue management plan

Week 3: Sales and Distribution Channel Strategy

• Developing a sales and distribution channel strategy
• Identifying and evaluating sales channels
• Developing a channel management plan
• Managing channel partners and relationships

Week 4: Marketing and Communication Planning

• Developing a marketing and communication plan
• Identifying key messaging and content
• Developing a promotional plan and materials
• Measuring and tracking marketing and communication effectiveness