Month 15: Product Lifecycle Management

Week 1: Introduction to Product Lifecycle Management

• Understanding the concept of product lifecycle
• Identifying the stages of product lifecycle
• Product lifecycle management processes and techniques
• Importance of product lifecycle management

Week 2: Product Development and Introduction

• Developing a product development plan
• Managing product development teams and resources
• Conducting product testing and quality assurance
• Preparing product for launch and commercialization

Week 3: Product Growth and Maturity

• Managing product growth and scaling
• Conducting market analysis and product improvements
• Developing pricing strategies for product maturity
• Developing product innovations and improvements

Week 4: Product Decline and End-of-Life

• Identifying product decline stages
• Conducting product analysis and optimization
• Managing product retirement and end-of-life
• Developing product replacement and transitions strategies