Month 3: Healthcare Marketing and Advertising

Week 1: Introduction to Healthcare Marketing

• Overview of healthcare marketing and its role in the healthcare industry
• Understanding the unique challenges of healthcare marketing, including regulatory requirements and ethical considerations
• Introduction to healthcare marketing research and its application in healthcare marketing strategy development

Week 2: Healthcare Branding and Positioning

• Understanding healthcare branding and its importance in creating a strong brand identity
• Introduction to healthcare positioning strategies, including target market analysis and competitive analysis
• Overview of healthcare brand management, including brand equity measurement and brand extension strategies

Week 3: Healthcare Advertising and Promotion

• Introduction to healthcare advertising and promotional strategies, including print, digital, and broadcast advertising
• Understanding healthcare advertising regulations and compliance requirements, including the Food and Drug Administration (FDA) guidelines
• Overview of healthcare promotional techniques, such as sales promotion and public relations

Week 4: Healthcare Social Media Marketing

• Understanding the role of social media in healthcare marketing and communication
• Introduction to healthcare social media marketing strategies, including content development and social media analytics
• Overview of healthcare social media regulations and compliance requirements, including HIPAA and patient privacy concerns