Month 31: Fundamentals of Web Analytics
Week 1: Introduction to Web Analytics
- Day 1: Understanding Web Analytics
- Day 2: Setting Goals and KPIs for Web Analytics
- Day 3: Basics of Traffic Analysis
- Day 4: Analyzing User Behavior
- Day 5: Introduction to Conversion Optimization
Week 2: Advanced Web Analytics Techniques
- Day 1: Understanding Funnel Analysis
- Day 2: Cohort Analysis and User Segmentation
- Day 3: A/B Testing and Multivariate Testing
- Day 4: Event Tracking
- Day 5: Web Analytics Reporting
Week 3: Web Analytics Tools and Platforms
- Day 1: Overview of Web Analytics Tools
- Day 2: Understanding Cookies and Sessions in Web Analytics
- Day 3: Working with Server Logs
- Day 4: Understanding the Role of Tag Management Systems
- Day 5: Privacy and Security in Web Analytics
Week 4: Applying Web Analytics
- Day 1: Web Analytics for SEO
- Day 2: Web Analytics for PPC Advertising
- Day 3: Web Analytics for Social Media
- Day 4: Web Analytics for Content Marketing
- Day 5: Web Analytics for E-commerce
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