Month 35: Project Management for Marketing

Week 1: Introduction to Project Management for Marketing

• Understanding the role of project management in marketing
• Identifying the unique challenges of managing marketing projects
• Establishing a project management mindset for marketing projects
• Identifying the key stakeholders in marketing projects

Week 2: Planning and Execution of Marketing Projects

• Conducting marketing project planning and execution
• Developing marketing project charters and scope statements
• Conducting marketing project risk management and mitigation
• Developing marketing project schedules and budgets

Week 3: Marketing Project Management Techniques

• Understanding marketing project management techniques such as Agile, Scrum, and Waterfall
• Conducting marketing project stakeholder engagement and communication
• Managing marketing project quality and testing
• Conducting marketing project performance measurement and reporting

Week 4: Advanced Marketing Project Management

• Advanced marketing project management concepts and techniques
• Managing complex marketing projects
• Conducting large-scale marketing project management
• Continuous improvement in marketing project management