Month 42: Product Management for Marketing

Week 1: Introduction to Product Management for Marketing

• Understanding the role of product management in marketing
• Identifying the unique challenges of managing marketing products
• Establishing a product management mindset for marketing products
• Identifying the key stakeholders in marketing product management

Week 2: Marketing Product Planning and Execution

• Conducting marketing product planning and execution
• Developing marketing product roadmaps and backlogs
• Conducting marketing product backlog refinement and prioritization
• Managing marketing product releases and updates

Week 3: Marketing Product Metrics and Analytics

• Identifying key marketing product metrics and KPIs
• Developing marketing product analytics strategies
• Understanding the role of data in marketing product management
• Conducting effective marketing product performance measurement and reporting

Week 4: Advanced Marketing Product Management Techniques

• Advanced marketing product management concepts and techniques
• Managing complex marketing product projects
• Conducting large-scale marketing product management
• Continuous improvement in marketing product management