Month 48: Program Management for Marketing

Week 1: Introduction to Program Management for Marketing

• Understanding the role of program management in marketing
• Identifying the unique challenges of managing marketing programs
• Establishing a program management mindset for marketing programs
• Identifying the key stakeholders in marketing program management

Week 2: Marketing Program Planning and Execution

• Conducting marketing program planning and execution
• Developing marketing program roadmaps and backlogs
• Conducting marketing program backlog refinement and prioritization
• Managing marketing program campaigns and initiatives

Week 3: Marketing Program Metrics and Analytics

• Identifying key marketing program metrics and KPIs
• Developing marketing program analytics strategies
• Understanding the role of data in marketing program management
• Conducting effective marketing program performance measurement and reporting

Week 4: Advanced Marketing Program Management Techniques

• Advanced marketing program management concepts and techniques
• Managing complex marketing program projects
• Conducting large-scale marketing program management
• Continuous improvement in marketing program management