Month 7: Digital Marketing Strategies and Customer Experience
Week 1: Introduction to Digital Marketing Strategies
- Day 1: Understanding the basics of Digital Marketing
- Day 2: Studying the evolution and significance of Digital Marketing
- Day 3: Learning about different types of Digital Marketing Strategies
- Day 4: Introduction to key concepts such as customer journey, conversion funnel
- Day 5: Overview of metrics used to measure the success of digital marketing campaigns
Week 2: Learning about SEO, Social Media Marketing, Content Marketing
- Day 1: Introduction to SEO (Search Engine Optimization)
- Day 2: Exploring the role of keywords in SEO, introduction to on-page and off-page SEO
- Day 3: Understanding the importance of Social Media Marketing
- Day 4: Learning about different social media platforms and their uses in marketing
- Day 5: Introduction to Content Marketing and its relevance in the digital space
Week 3: Exploring Email Marketing and its effectiveness
- Day 1: Introduction to Email Marketing and its purpose
- Day 2: Understanding the elements of effective email marketing campaigns
- Day 3: Studying the metrics for measuring Email Marketing success
- Day 4: Exploring case studies of successful email marketing campaigns
- Day 5: Learning about tools and platforms for effective Email Marketing
Week 4: Understanding the importance of enhancing customer experience through digital channels
- Day 1: Understanding the concept of customer experience (CX)
- Day 2: Learning how digital channels can enhance CX
- Day 3: Studying the role of personalization in enhancing CX
- Day 4: Learning about the metrics for measuring CX
- Day 5: Exploring case studies showcasing the effective use of digital channels to enhance CX
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