Week 1: Introduction to Program Management for Marketing

Day 1: Understanding the Role of Program Management in Marketing

• Definition of program management
• Importance of program management in marketing
• Difference between project management and program management
• Key principles of program management

Day 2: Identifying the Unique Challenges of Managing Marketing Programs

• Common challenges of managing marketing programs
• Importance of identifying and addressing challenges
• Techniques for overcoming challenges
• Benefits of effective management of marketing programs

Day 3: Establishing a Program Management Mindset for Marketing Programs

• Definition of a program management mindset
• Importance of establishing a program management mindset
• Techniques for developing a program management mindset
• Benefits of a program management mindset in marketing program management

Day 4: Identifying the Key Stakeholders in Marketing Program Management

• Definition of stakeholders in marketing program management
• Importance of identifying stakeholders
• Techniques for identifying stakeholders
• Roles and responsibilities of stakeholders in marketing program management

Day 5: Review and Assessment

• Recap of the key concepts and terms covered in Week 1
• Review of the importance of program management for marketing programs
• Assessment of understanding through a quiz or exam