Week 2: Marketing Program Planning and Execution
Day 1: Conducting Marketing Program Planning and Execution
- Definition of marketing program planning and execution
- Importance of marketing program planning and execution
- Key steps in marketing program planning and execution
- Best practices for successful marketing program planning and execution
Day 2: Developing Marketing Program Roadmaps and Backlogs
- Definition of marketing program roadmaps and backlogs
- Importance of marketing program roadmaps and backlogs
- Techniques for developing effective marketing program roadmaps and backlogs
- Benefits of effective marketing program roadmaps and backlogs
Day 3: Conducting Marketing Program Backlog Refinement and Prioritization
- Definition of marketing program backlog refinement and prioritization
- Importance of marketing program backlog refinement and prioritization
- Techniques for effective marketing program backlog refinement and prioritization
- Benefits of effective marketing program backlog refinement and prioritization
Day 4: Managing Marketing Program Campaigns and Initiatives
- Definition of marketing program campaigns and initiatives
- Importance of managing marketing program campaigns and initiatives
- Techniques for effective management of marketing program campaigns and initiatives
- Benefits of effective management of marketing program campaigns and initiatives
Day 5: Review and Assessment
- Recap of the key concepts and terms covered in Week 2
- Review of the importance of effective marketing program planning, development, and management
- Assessment of understanding through a quiz or exam
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