Week 3: Marketing Program Metrics and Analytics

Day 1: Identifying Key Marketing Program Metrics and KPIs

• Definition of marketing program metrics and KPIs
• Importance of identifying key marketing program metrics and KPIs
• Techniques for identifying key marketing program metrics and KPIs
• Examples of common marketing program metrics and KPIs

Day 2: Developing Marketing Program Analytics Strategies

• Definition of marketing program analytics strategies
• Importance of developing marketing program analytics strategies
• Techniques for developing effective marketing program analytics strategies
• Benefits of effective marketing program analytics strategies

Day 3: Understanding the Role of Data in Marketing Program Management

• Definition of data in marketing program management
• Importance of data in marketing program management
• Types of data used in marketing program management
• Techniques for collecting and analyzing data in marketing program management

Day 4: Conducting Effective Marketing Program Performance Measurement and Reporting

• Definition of marketing program performance measurement and reporting
• Importance of effective marketing program performance measurement and reporting
• Techniques for effective marketing program performance measurement and reporting
• Benefits of effective marketing program performance measurement and reporting

Day 5: Review and Assessment

• Recap of the key concepts and terms covered in Week 3
• Review of the importance of effective marketing program metrics and analytics
• Assessment of understanding through a quiz or exam